Mill Creek-based marketing strategist Andrew Ballard spoke about his formula for breakthrough growth at the 2016 TEDxSnoIsleLibraries talk.
“I’m talking about life-changing success,” he told the audience.
Four years after his TEDxSnoIsleLibraries talk, Ballard said he got more out of the experience than he expected.
He approached the 2016 talk feeling like it’d be pretty easy. He facilitated the first TEDxSnoIsleLibraries in 2015 so he was familiar with the concept. And he did a fair amount of public speaking around the country — primarily to business owners.
He quickly learned there was more to a TEDx talk than he thought.
Ballard said he took advantage of every TEDxSnoIsleLibraries coaching opportunity he could, including “emotional quotient” coaching.
“It’s about engaging people, inspiring people,” Ballard said. “It’s the opposite of Jack Welch,” the former CEO of General Electric who was known for firing the bottom 10 percent GE managers each year no matter how well they performed.
“I took everything so seriously,” Ballard said about his talk. “I rehearsed the heck out of it.”
Turns out that Ballard’s own talk benefitted his own business, Marketing Solutions.
“It was a remarkable experience,” Ballard said.
The emotional quotient coaching helped Ballard make his talk “valid for all leadership roles, not just business. It’s mission driven, not financially driven,” Ballard said.
“TEDx forced me to look at that,” he said.
After Ballard spoke in 2016, he shared his talk on his website and on social media. That alone brought him 4,000 more new contacts and “tons of requests” to expand on the points in his talk.
He redeveloped his original talk into a step-by-step how-to guide and accompanying mini workbook that generated more than 1,000 free downloads. He’s also updating case studies and statistics for a second edition of his business management book, “Your Opinion Doesn’t Matter.”
“It stimulated a lot more requests for public speaking, plus a TED credential. I now have a lot more business, with a closing ratio up 25 percent. TEDx was the only change,” Ballard said.
“I’m doing more leadership development than marketing now. None of that would be possible without the TEDx experience,” he said.
“I feel really lucky.”